You can find detailed information about each of the following books below.
Search Engine Optimization for Dummies
Don't Make Me Think: Web Usability
HTML for the World Wide Web
Click Here
to learn more about The Nitty Gritty of Writing for the Search Engines by Jill Whalen.
Click here to read a chapter from
"Don't Make Me Think: How we Really Use the Web."
Search Engine Optimization for Dummies
* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners,
and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista,
Overture) and generate high traffic
* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored
search systems, such as specialty directories and Yellow Pages
* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping
directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising
on search engines; and developing links to boost ranks
* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important
* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking
* Companion Web site includes articles and links to important news and registration sites
Don't Make Me Think
People won't use your web site if they can't find their way around it.
Whether you call it usability, ease-of-use, or just good design, companies
staking their fortunes and their futures on their Web sites are starting to
recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert
Steve Krug distills his years of experience and observation into clear, practical
--and often amusing--common sense advice for the people in the trenches (the designers,
programmers, writers, editors, and Webmasters), the people who tell them what to do
(project managers, business planners, and marketing people), and even the people who sign the checks.
Krug's clearly explained, easily absorbed principles will help you sleep better
at night knowing that all the hard work going into your site is producing something
that people will actually want to use.
HTML for the World Wide Web with XHTML and CSS: Visual QuickStart Guide, Fifth Edition
As both the Web and the browsers used to navigate it mature, work-arounds that compensate
for the myriad factors that affect Web page appearance no longer cut it. Users expect Web
pages to look beautiful regardless--and with the Fifth Edition of this popular Visual QuickStart
Guide, you can make your Web pages comply. By following the generously illustrated, step-by-step
instructions that are the hallmark of the Visual QuickStart series, you'll create beautiful code t
hat works consistently across browser versions and platforms (including hand-held devices and cell
phones) in no time.
This updated edition includes a new section on foreign-language and multilingual Web sites as well as
ample coverage on how the use of HTML is changing. What hasn't changed, however, is the book's popular
format: Task-oriented, step-by-step instruction that builds on your growing knowledge. Info-packed
appendixes, a comprehensive index, and plenty of screen shots and code examples make HTML for the World
Wide Web, Fifth Edition, with XHTML and CSS: Visual QuickStart Guide a must-have reference. Whether you're
just getting your feet wet (no prior HTML knowledge is required) or design Web sites for a living, you'll
turn to this best-selling guide again and again for answers to all of your HTML-related questions.