March,
2006In This Issue:
- Announcements
- Article 1: Top 5 Tips for Choosing Keywords
- Article 2: ALT Attributes (ALT Tags)
- Article 3: Doorway Pages or Advertising Pages, What is the Difference?
- Article 4: How Many Links Do You Need?
- Tips, Hints & Software: Add
Program Folders Alphabetically, Spring email Stationary from Thundercloud
- Free Backgrounds for personal web use are available on the WingsDove Web site at http://www.wingsdove.com/free-backgrounds.htm.
|
Announcements:
The WingsDove web site has a new
look, which can be seen at www.wingsdove.com.
A few of the sections, such as Articles and Links have not been completely
redecorated yet but we're very near the end of this project. (Don't you
find that most men rarely if ever change the look and feel of their web sites,
whereas most women like to make changes every so often? I am no
exception!)
Through partnerships with a couple of awesome and established PHP
Programmers, WingsDove has recently added Content Management Programming to our
list of CAN-DO's. The
www.sellbyownerlistings.com web site was designed
and optimized by WingsDove designed: Hens-Teeth is doing the CMS Programming.
This site is still under construction and not all the functionality is in place
just yet, but take a peak if you have a chance.
New WingsDove Web Design clients can choose to
have F R E E advertising either at the time of signing up for a Web site
design or Web site optimization, or at the launch of the new or optimized Web
site. Existing clients interested in F R E E advertising for their
business, organization or personal web site should contact me at by
email or telephone at
847.299.4064. |
Web Site Design, Usability and Marketing
You've probably heard of people claiming significant traffic to their site
after achieving a top ranking on Google or Yahoo. But sometimes you hear from
someone else who also achieved a similar top ranking but they were disappointed
when no one arrived at their site. How can two people achieve a top ranking and
have such markedly different outcomes? Simple. The person in the first example
selected a keyword or phrase that many people are searching on, and the second
did not. Unfortunately, it's all too easy to brainstorm your own list of keywords,
only to find out later that they are not as popular as you first thought.
Keyword popularity is essential to success in search engine marketing. The question to ask yourself is how do you really know if you're optimizing
your pages for keywords that Web surfers are looking for? There are several good
techniques you can apply:
ALT Attributes (ALT Tags)
Alt tags are technically "alt attributes." They are text that you put in
the HTML code to describe the image you're using. So let's say you sell
chicken suit costumes; you might have a picture of a guy dressed up as a
giant chicken on your site, and you might want to add alt attribute text that
said something like "chicken suit" or "guy in chicken suit." The idea is that
you would describe the image for people who have images turned off. This
was more important in the old days when people had slower connections, but
it's coming back in vogue for people who browse the web on their BlackBerrys
and other PDAs. (As an aside, someone recently told me they love my
newsletter being all text because it's the only one they can easily read on
their BlackBerry!). With images off, browsers will show the alt attribute
text visibly on the page. And for those who are visually impaired and are
using a voice screen reader, the alt attribute text is read out loud so the
person would know what the picture was about. I recently responded to a post in a popular search engine marketing forum
that asked the question, "What is the difference between doorway pages and
advertising pages?" In fact there have been quite a number of similar posts so
far in the month of March. Therefore I decided that it would be a timely
subject to write on. By Dan Thies, SEO Research Labs
We all know that link building is an important aspect of SEO. Most of the websites
I look at are reasonably well optimized, at least in terms of "on page" factors,
but they're usually in terrible shape when it comes to links – both within the
website and within the area of link popularity. Among my students, one of the most frequently asked questions is "how many
links do I need to get my site ranked better?" At SEO Research Labs, this
question has been the subject of much study, of course. It's a simple question,
but the answer can be complicated. Fortunately, the answer is usually "a lot
less than you think." In this article, I'll try to break the question down into bite-sized pieces,
and give you the best answer we have based on our research and experience. I'll
begin with three key concepts, and then give you some rules of thumb to guide
you to your own answers.
Continue reading this article at: http://www.wingsdove.com/articles/article-seo-how-many-links.htm
Add New Programs to Your Menu Alphabetically
Forward this newsletter to friends or associates who would be
interested in this information. WingsDove Creative Source
Doorway Pages or Advertising Pages, What Is The
Difference?
Doorway Page Techniques Are Nothing New
If you have been around the search engine optimization (SEO) world for any
length of time, you have most likely heard of "doorway" pages and questioned
whether they are good or bad. Doorway pages have been around for awhile and
because of the bad reputation they have, are often called by other names such
as attraction pages, gateway pages, bridge pages and even more recently
advertising pages. Their use, whether good or bad, ethical or non-ethical has
been constantly debated since they were first employed.
What is a Doorway Page
A doorway page is typically a page created by a SEO or webmaster for the
exclusive purpose of ranking well in the search engines. They usually consists
of a lot of text that is stuffed with the keyword or phrases they are intended
to promote and are not linked in to the regular navigational structure of the
site. The basic idea is that they will rank well in the SERPs (search engine
results pages) and a visitor will enter the site through that page, thus the
reason why they are called doorways.
Continue reading this article at:
http://www.wingsdove.com/articles/article-seo-doorway-adv-pages.htm,
How Many Links Do You Need?
Windows 2000, Windows XP Home or Professional
Many people find it annoying that new programs and icons add
themselves to the end of the start menu. Most of us would like to have
them in alphabetical order. To arrange the items by name on your start
menu, follow the instructions below:
1. Click Start, click All Programs, and then right-click on any folder or
icon.
2. Click Sort by Name.
That's all there is to it. Now your start menu is organized alphabetically
- like magic!
New F R E E Spring email Stationary from Thundercloud.
Found at:
http://thundercloud.net/stationery13/serenade/index.htm
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Small Business Web Design
Logo Design,
Web Site Usability
Search Engine Optimization
www.wingsdove.com