April/May, 2006

In This Issue:
  • Announcements
  • Article 1: Crawler Friendliness
  • Article 2: SEO for Google
  • Article 3: Protect Your Domain Name
  • Article 4: The Importance of Directories and Text Links
  • Tips, Hints & Software:  Add Program Folders Alphabetically, Spring email Stationary from Thundercloud
  • Free Backgrounds for personal web use are available on the WingsDove Web site at http://www.wingsdove.com/free-backgrounds.htm

New Site Launch! Sellbyownerlistings.com online homes for sale by owner listings, offering a Basic Listing and Complete Listing which include the following: advertised until sold guarantee, home theater show with up to 25 photographs, home page rotating featured listing, printable flyers, and much more. Visit: www.sellbyownerlistings.com.
Extensive Site functionality includes home seller database with detailed home information and photographs, 3 home search methods, free listings for Real Estate Related Service Providers.

Announcements:

New WingsDove Web Design clients can choose to have F R E E  advertising either at the time of signing up for a Web site design or Web site optimization, or at the launch of the new or optimized Web site.  Existing clients interested in F R E E advertising for their business, organization or personal web site should contact me at by email or telephone at 847.299.4064.  

Web Site Design, Usability and Marketing

Crawler Friendliness

I couldn't think of anything new to write about today, so I decided to rerun the article I wrote last year on making sure your site is crawler-friendly.  I used to call this "search-engine-friendly" but my friend Mike Grehan convinced me that the more accurate phrase was "crawler-friendly" because it's the search engine crawlers (or spiders) that your site needs to buddy-up to, as opposed to the search engine itself.

So, how do you make sure your site is on good terms with the crawlers? Well, it always helps to first buy it a few drinks. <grin> But, since that's not usually possible, your next-best bet is to design your site with the crawlers in mind.  The search engine spiders are primitive beings, and although they are constantly being improved, for best results you should always choose simplicity over complexity.

What this means is that cutting-edge designs are generally not the best way to go.  Interestingly enough, your site visitors may agree. Even though we SEO geeks have cable modems and DSL, our site visitors probably don't.  Slow-loading Flash sites, for example, may stop visitors on dialup as well as the search engine spiders right in their tracks.  There's nothing of interest on the average Flash site to a search engine spider anyway, so it's certainly not going to wait for it to download!

Besides Flash, there are a number of "helpful" features being thrown into site designs these days that can sadly be the kiss of death to its overall spiderability. 


Continue reading at http://www.wingsdove.com/articles/article-seo-crawler-friendliness.htm


SEO for Google

This article is part three of a four part series (more in my next newsletter) on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo!. In this article we will cover optimizing your website for Google.

I likely don't even need to mention that Google is currently the largest of all the search engines with ComScore Media estimating this giant to be responsible for 42.7% of all online searches in March of 2006. For this reason people tend to view Google as the engine to rank on. While this point is debatable (let's remember that there's still 57.3% of searches that aren't done on Google) it's definitely an important engine to rank on. So how is it done?

Continue reading this article at: http://www.wingsdove.com/articles/article-seo-seo-for-google.htm


Protect Your Domain Name

Imagine you're the owner of a successful Web site, but when you logon one day all you get is an error message. Or worse yet, the domain name now points to a site full of advertisements. That's right. You're out of business.

This happens every day because of a perfectly legitimate process known as "drop catching," where people quickly snag the domain names owners have let expire and try to resell them or use the links associated with the names, which could be extensive, to create Web sites loaded with advertisements. You can easily avoid becoming a victim of a drop catcher by better understanding how the domain registration system works to protect your domain name.

Continue reading this article at: http://www.wingsdove.com/articles/article-use-domain-name.htm,


The Importance of Directories and Text Links

The proper use of search engines is an extremely critical aspect of online marketing. The search engines are the initial way that prospective customers can locate your site. That's the reason link popularity is so necessary. If your customers can't find you, you'll never see any sales.

You may be asking yourself "What is so popular about links"? Well, the short answer to that question is "A lot". The phrase "Link popularity" alludes to the ranking given to your web site by the search engines. It decides what position your page is given by the search engines when people search for certain keywords contained in your site. You're probably asking "How do I make my link popular?"

Search engines are arbitrary. They give cachet and capital to web sites that have incoming links to their pages originating from complementary, high caliber sites. It's a very simple, but an extremely important blueprint. Google originated the blueprint, and now nearly all the other popular search engines apply it to give value to web pages in their indexes

Continue reading this article at: http://www.wingsdove.com/articles/article-seo-directories-text-links.htm

Tips, Hints and Software from safe sources

Beat the Blocks Game (sent in by client, Yo Adrienne. www.outdoorsnapshots.com)
My own best time was only 5 seconds. Fun and harder than expected, at http://members.iinet.net.au/~pontipak/redsquare.html.


Butterflywebsite/clipart
For a delightful and refreshing collection, in full color of Butterflies, still and animated, Moths, Fish/Marine creatures, Birds, Frogs and Toads, Other Amphibians & Reptiles, Prehistoric and Other Animals and Insects. Freeware, found at:
http://butterflywebsite.com/clipart/index.cfm

ZoneAlarm Free
If you have DSL or a cable modem, your IP address is permanent. Although this has benefits, it also carries the serious shortcoming of rendering your PC vulnerable to attacks. A firewall, in this respect, becomes not just desirable but a necessity. ZoneAlarm is a top choice, and best of all, the basic version is free.

You can block uninitiated and unwanted traffic, even while your PC is unattended or while you're not using your connection. You can also limit your exposure to attack by specifying which applications can access the Internet. The program also lets you stop e-mail-borne Visual Basic Script worms.
Free for personal use at
www.pcworld.com/downloads/file_download.asp?fid=7228&fileidx=1


WingsDove Creative Source
800.439.0270
Web Design,
Web Site Usability
Search Engine Optimization
www.wingsdove.com