April/May,
2006
In This Issue:
- Announcements
-
Article 1: Crawler Friendliness
-
Article 2: SEO for Google
- Article 3: Protect Your Domain Name
-
Article 4: The Importance of Directories
and Text Links
- Tips, Hints & Software: Add
Program Folders Alphabetically, Spring email Stationary from Thundercloud
- Free Backgrounds for personal web use are
available on the WingsDove Web site at
http://www.wingsdove.com/free-backgrounds.htm.
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New Site Launch! Sellbyownerlistings.com online
homes for sale by owner listings, offering a Basic Listing and Complete Listing
which include the following: advertised until sold guarantee, home theater show
with up to 25 photographs, home page rotating featured listing, printable
flyers, and much more. Visit: www.sellbyownerlistings.com.
Extensive Site functionality includes home seller database with detailed home
information and photographs, 3 home search methods, free listings for Real
Estate Related Service Providers.
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Announcements:
New WingsDove Web Design clients can choose to
have F R E E advertising either at the time of signing up for a Web site
design or Web site optimization, or at the launch of the new or optimized Web
site. Existing clients interested in F R E E advertising for their
business, organization or personal web site should contact me at by
email or telephone at
847.299.4064.
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Web Site Design, Usability and Marketing
Crawler Friendliness
I couldn't think of anything new to write about
today, so I decided to
rerun the article I wrote last year on making sure your site is
crawler-friendly. I used to call this "search-engine-friendly" but my
friend Mike Grehan convinced me that the more accurate phrase was
"crawler-friendly" because it's the search engine crawlers (or
spiders) that your site needs to buddy-up to, as opposed to the search
engine itself.
So, how do you make sure your site is on good terms with the crawlers?
Well, it always helps to first buy it a few drinks. <grin> But, since
that's not usually possible, your next-best bet is to design your site
with the crawlers in mind. The search engine spiders are primitive
beings, and although they are constantly being improved, for best
results you should always choose simplicity over complexity.
What this means is that cutting-edge designs are generally not the
best way to go. Interestingly enough, your site visitors may agree.
Even though we SEO geeks have cable modems and DSL, our site visitors
probably don't. Slow-loading Flash sites, for example, may stop
visitors on dialup as well as the search engine spiders right in their
tracks. There's nothing of interest on the average Flash site to a
search engine spider anyway, so it's certainly not going to wait for
it to download!
Besides Flash, there are a number of "helpful" features being thrown
into site designs these days that can sadly be the kiss of death to
its overall spiderability.
Continue reading at
http://www.wingsdove.com/articles/article-seo-crawler-friendliness.htm
SEO for Google
This article is part three of a four part
series (more in my next newsletter) on optimizing your website for the the three major search engines. Part
one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part
two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo!. In this
article we will cover optimizing your website for Google.
I likely don't even need to mention that Google is currently the largest of
all the search engines with ComScore Media estimating this giant to be
responsible for 42.7% of all online searches in March of 2006. For this reason
people tend to view Google as the engine to rank on. While this point is
debatable (let's remember that there's still 57.3% of searches that aren't
done on Google) it's definitely an important engine to rank on. So how is it
done?
Continue reading this article at:
http://www.wingsdove.com/articles/article-seo-seo-for-google.htm
Protect Your Domain Name
Imagine you're the owner of a successful Web site, but when you
logon one day all you get is an error message. Or worse yet, the domain name
now points to a site full of advertisements. That's right. You're out of
business.
This happens every day because of a perfectly legitimate process
known as "drop catching," where people quickly snag the domain names owners
have let expire and try to resell them or use the links associated with the
names, which could be extensive, to create Web sites loaded with
advertisements. You can easily avoid becoming a victim of a drop catcher by
better understanding how the domain registration system works to protect your
domain name.
Continue reading this article at:
http://www.wingsdove.com/articles/article-use-domain-name.htm,
The
Importance of Directories and Text Links
The proper use of search engines is an extremely
critical aspect of online marketing. The search engines are the initial way
that prospective customers can locate your site. That's the reason link
popularity is so necessary. If your customers can't find you, you'll never see
any sales.
You may be asking yourself "What is so popular about
links"? Well, the short answer to that question is "A lot". The phrase "Link
popularity" alludes to the ranking given to your web site by the search engines.
It decides what position your page is given by the search engines when people
search for certain keywords contained in your site. You're probably asking "How
do I make my link popular?"
Search engines are arbitrary. They give cachet and
capital to web sites that have incoming links to their pages originating from
complementary, high caliber sites. It's a very simple, but an extremely
important blueprint. Google originated the blueprint, and now nearly all the
other popular search engines apply it to give value to web pages in their
indexes
Continue reading this article at: http://www.wingsdove.com/articles/article-seo-directories-text-links.htm
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Tips, Hints and
Software from safe sources
Beat the Blocks Game (sent in by client, Yo Adrienne.
www.outdoorsnapshots.com)
My own best time was only 5 seconds. Fun and harder than expected, at
http://members.iinet.net.au/~pontipak/redsquare.html.
Butterflywebsite/clipart
For a delightful and refreshing collection, in full color
of Butterflies, still and animated, Moths, Fish/Marine creatures, Birds,
Frogs and Toads, Other Amphibians & Reptiles, Prehistoric and Other
Animals and Insects. Freeware, found at:
http://butterflywebsite.com/clipart/index.cfm
ZoneAlarm Free
If you have DSL or a cable modem, your IP
address is permanent. Although this has benefits, it also carries the
serious shortcoming of rendering your PC vulnerable to attacks. A
firewall, in this respect, becomes not just desirable but a necessity.
ZoneAlarm is a top choice, and best of all, the basic version is free.
You can block uninitiated and unwanted traffic, even while your PC is
unattended or while you're not using your connection. You can also limit
your exposure to attack by specifying which applications can access the
Internet. The program also lets you stop e-mail-borne Visual Basic Script
worms.
Free for personal use at
www.pcworld.com/downloads/file_download.asp?fid=7228&fileidx=1
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WingsDove Creative Source
800.439.0270
Web Design,
Web Site Usability
Search Engine Optimization
www.wingsdove.com
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