10 Worst AdWords Campaign Management Mistakes

On today's highly competitive Google AdWords pay-per-click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.

Continue reading at http://www.wingsdove.com/articles/articles-ppc-worst-adwords-mistakes.htm

Why Does My Ecommerce Website Not Sell???

Sometimes I wonder why people think that a catalog of products online is the magical solution to richness. Yet, there are tons of sites out there that are nothing more than a list of products,.. catalogs basically.

So when the sales don't come, the SEO starts,.. Pages get optimized but the increase of traffic isn't as expected. So link building follows... and traffic goes up a bit more. But what about sales?

Often the increase in traffic doesn't result in a equal amount of sales. So the next step gets implemented,.. A new, more professional, design. That helps, now many visitors at least don't get scared away by what they're looking at. But sales still doesn't go up that much.

Continue reading this article at: http://www.wingsdove.com/articles/article-use-ecommerce-not-sell.htm

How Verbs Help You Convert

There's nothing quite like a verb! Verbs represent action and movement; they are about doing. Even more important, they allow you to see yourself doing.

We've talked extensively about how you must connect your customers to an emotional reality in which they can see themselves enjoying the benefits of what you have to offer, and in which they can see themselves taking the action you want them to take.

None of us takes action until we can grab on to a mental image of the consequences of taking that action. The fastest verbal way to tap into the emotional, imaginative abilities of our right brains is through verbs. No doubt about it ... verbs can be your most powerful persuasive allies.

MEC: Developing Your Unique Value Proposition

You probably remember the "elevator speech" concept from back when venture capital companies were pouring billions of dollars into Internet start-ups.

And hopefully you heard about our own "Back of a Napkin" contest, in which we offered over $100,000 in services to the best new business idea.

Whether spoken in an elevator or written on the back of a napkin, one of the key indicators of a strong value proposition is that it lends itself to being articulated simply, clearly and very briefly.

- But what is a value proposition?
- Why is it important to your business?
- How can you "find one" for your business?
- And can an existing company find a new value proposition?

These are some of the questions we have set out to answer.

Artwork Headquarters
An excellent collection of artwork, clipart and animation web sites, found below all the ads. One of the best on the net, well categorized and very rich in content. Highly recommended for a huge range of different material. Freeware and Shareware, Found at:
http://artworkhq.com/animatedclipart/.

The Gutenberg Project
An amazing site that offers you a library of 18,000 free e-books whose copyright has expired in the USA Book listings, search engine Project Gutenberg is the oldest producer of free e-books on the Internet. There collection was produced by hundreds of volunteers. You are asked to check the copyright laws of your country before downloading an e-book. Freeware, found at:
http://www.gutenberg.org/

Google Earth
Whether you want the world or just a tiny corner of it, Google Earth gives it all to you. You can twirl the planet like a globe and turn it every which way. Once you're done tossing the planet like a Hacky Sack, zoom in for a better look at what interests you. The images--none more than three years old--show every landmark and every urban center in exquisite detail. You even can find your own house. Freeware (11MB):
http://www.pcworld.com/downloads/file_description/0,fid,61748,tk,hsxdwn,00.asp