NEW LINK: --> Click here if you have trouble viewing this email

                    January, 2007

In This Issue:

Web Site Launch:

Unique and fun personalized stationery and custom cookies.
Design-your-own stationery that looks like you. Browse through our adorable selection of faces, bodies and add-ons to create stationery that looks just like you! All hair, eye and skin colors can be changed to match yours. You can even personalize your items with your names or desired text!
       http://www.jamiesjumpingjacks.com.

Announcement:

Following several months of no newsletters (but good excuses!) I finally was able to put together a newsletter for the first month of 2007.  I am glad to be back in touch with you and continue to provide you with useable information for your web sites.

Several new sites have been launched in the past few months and several new clients have also signed up recently as can be seen in this newsletter.  Our programming capabilities have expanded to include content management and e-commerce for both Windows and Unix Servers.

The results of our ongoing Search Engine Optimization efforts are apparent with a number of client's web sites on the first page of search results for their chosen niche market.  These clients report Internet sales as a "reward" for that placement.. Based on studies and our own experiences over the past few years, natural organic top 10 placement always results in higher sales than paid placement on the same page of search results. If paying someone to optimize your web site is not an option, learning how to optimize your own web site is an excellent investment of your time.

WingsDove continues to specialize in web site design and optimization for small businesses and non-profit organizations and is considered one the most affordable Web Design companies in the Chicago area.  


Web Site Launch:
Orb Instruments

Petroleum Testing and Petroleum Test Equipment.

With over twenty (20) years of industry experience, extensive technical expertise and a comprehensive understand of On-line Property Analyzers we can provide the process analyzer solutions you demand. For the past decade we have partnered on the design, assembly and worldwide service for Precision On-line Analyzers. And with the introduction of ORB On-line Analyzers, we now deliver the latest in On-line Property Analyzer and On-Site Service to enhance your refining process control systems.

      http://www.orbinstruments.com.


Web Site Design, Usability and Marketing

Before You Ask For A Website Critique - Do's and Don'ts

Every day there are hundreds of requests in internet marketing and web design forums to review websites. While some of the websites or blogs are really well done and link-worthy, others are poorly written, unprofessional looking, or just plain confusing.

I know that a lot of people starting out with a brand new website can be unaware of what type of pages convert better than others, so I thought I'd compile a list of "Do's and Don'ts" to clarify.

Continue reading at  http://www.wingsdove.com/articles/article-use-before-critique.htm


7 Powerful Ways to Get One-Way Inbound Links

It's no secret that having links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website. So, how do you get one-way inbound links to your website? Well, there are numerous ways, and I am going to focus on seven of the most effective techniques.

You probably already know about link exchanges as great way for getting links to your website. However, with link exchanges, you have to give a reciprocal link back to the website that is linking to you. In this article I am going to show you how to get links to your website without giving a link back.

Ok, below are seven powerful ways for getting one-way inbound links:

Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-powerful-one-way-links.htm


Web Site Launch:

NextSteps Spinal Cord Injury (SCI) Rehabilitation Center is the first non-profit exercise facility devoted to the rehabilitation and overall wellness of Chicagoland SCI victims. NextSteps' mission is to provide the Chicagoland SCI community with affordable, dynamic, and progressive spinal cord injury rehabilitation while utilizing technologically advanced equipment and personalized functional exercise therapy and training methods.         http://www.nextstepschicago.com.

 

10 Signs That Your SEO Is a Quack

There are so many SEO/SEM firms cropping up that talk a good game but don't deliver results. This is in part because there's so much information that is freely available about search engine optimization. On the surface, SEO sounds easy -- and it really is -- once you've had a number of sites to experiment with. What's even easier than SEO, however, is discussing SEO as if you know what you're actually doing (when you don’t)!

Here are 10 signs to watch out for that may very well indicate that your potential SEO is a quack. Please note that one of these individually may not be bad, but if you notice more than 2 or 3 of these when speaking with any SEO company, you may just want to head for the hills!

Continue reading this article at:  http://www.wingsdove.com/articles/articles/article-seo-10-signs-seo-quack.htm


Web Site Launch:


. . . you lived in a healed world in
which people
created sustainable lives and
built communities for
present and future generation?
 http://www.whatifunlimited.org.

Opening Sentences That Close the Sale

It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Why? Because -- after the headline -- the first sentence in any paragraph is what gets read most often. After that point, customers usually skip to the next section unless they feel compelled to keep reading. That means your job, as the copywriter, is to entice them into each segment so they will consume as much of your copy as possible.

Take your cue from Reader's Digest. They crank out -- issue after issue -- exceptional opening lines for their articles that engage then hook readers. What happens next? The reader is pulled into the story full force. Here are some examples.
 

Continue reading this article at:  http://www.wingsdove.com/articles/article-use-opening-sentences.htm


E-Zine Launch:
The heartbeat is a monthly online newsletter of the Chicago Women in Circle Community, part of the world-wide Woman Within Community. Subscriptions are free and open to everyone. The first issue came out in September, 2006 with a few local subscribers and has grown since then to include subscribes across the United States and Europe.

Ecommerce Usability Series - Part I. The Homepage Interview

It's easy to overlook important information that your website visitors may need when they first arrive to your homepage. While landing pages are helpful in guiding searchers to your site, eventually even these folks will find themselves on your homepage. Everyone has the same basic questions.

These questions revolve around Who, Where, What, When, Why and How. Answering them is fun, and not as obvious as you might believe. Using them as guides for credibility, trust, persuasiveness and desirability is an added bonus for your overall conversion rates. Don't settle for a brief welcome statement that offers no guidance or spark of interest. These six words can help you add some zing!
 

Continue reading this article at:  http://www.wingsdove.com/articles/article-use-ecommerce-usability-a.htm   


Mary Walilko
WingsDove Creative Source
800.439.0270, ext. 702
Custom Web Design
User-Centered Web Design,
Search Engine Optimization