• Site Launch: http://www.eagleprintchicago.com
• Site Launch: http://www.finnegandev.com
• Announcements
• SEO Article 1:   All About Title Tags
• SEO Article 2:   Stop the Slaughter of Innocent Copy!
• SEO Article 3:   Search Engine Optimization Pitfalls
• Usability Article 1:   How Does Customer Anxiety Impact Conversion
• Usability Article 2:   8 Essential Ways to Reduce Customer Anxiety for Your Web Site
• Welcome New Clients: Jill's Paper Tales - Personalized Stationery

Web Site Launch:

Custom printed products and printing services.

The unique custom printed products offered at Eagle Printing are done entirely on our premises in Chicago, Illinois. This factor, together with the wide variety of printing products & custom printing services available, will further insure complete control of quality and lead-time, saving you precious hours & the cost incurred in moving a job from “house-to-house!” It makes perfect sense for Eagle Printing to provide your custom printing products and services in a “one stop shop” from “conception to completion.”

Eagle Printing and Thermographing  -  2894 N. Milwaukee Avenue  -  Chicago, IL 60618  -  773.252.0700        Serving businesses and consumers since 1933.

Announcements:

Another month and another newsletter!  I hope you continue to be happy to hear from me each month. 

The results of our ongoing Search Engine Optimization efforts are apparent with a number of client's web sites on the first page of search results for their chosen niche market.  These clients report Internet sales as a rewarding result that placement.. Based on studies and our own experiences over the past few years, natural organic top 10 placement always results in higher sales than paid placement on the same page of search results. If paying someone to optimize your web site is not an option, learning how to optimize your own web site is an excellent investment of your time.

WingsDove continues to specialize in web site design and optimization for small businesses and non-profit organizations and is considered one the most affordable Web Design companies in the Chicago area.  

Web Site Launch:

Affordable Chicago Condos are our specialty at Finnegan Development. Whether you want to buy a condo, or rent an apartment, we can help. The General Contracting branch of Finnegan Development is can build, remodel or design your new or existing home from start to finish. Since 1995, you've counted on Finnegan Development for your:

Chicago real estate development:  Condominiums for sale or rent
Chicago General Contracting & Remodeling:  Expert remodeling services
Chicago interior design:  Tasteful interior design consulting

Web Site Optimization and Marketing

All About Title Tags The title tag has been -- and probably will always be -- one of the most important factors in achieving high search engine rankings. In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs. Search Engines and Title Tags Title tags are definitely one of the "big three" as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages -- perhaps even more so. Continue reading at  http://www.wingsdove.com/articles/article-seo-all-titletags.htm

Stop the Slaughter of Innocent Copy! It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won't venture off into a discussion about whether keyword density is still a valid measure of search engine optimized (SEO) copywriting success. I will say, however, that the mere introduction of this concept led to the mutilation and destruction of innocent copy all across the globe. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men. The results have been disastrous! Otherwise wonderful content has been utterly destroyed. This slaughter of innocent copy must stop! All joking aside, the realization several years ago that keyword density was a factor in search engine rankings instantly transformed the landscape of copywriting for the engines. That lone concept lit a fire under people who absolutely butchered their copy for the sake of the engines. A pity really because it doesn't have to be that way. Continue reading this article at: http://www.wingsdove.com/articles/article-seo-stop-slaughter-copy.htm

Search Engine Optimization Pitfalls On page factors - Is your website search engine friendly? So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimization pitfalls when designing your site? Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective. Continue reading this article at: http://www.wingsdove.com/articles/article-seo-seo-pitfalls.htm

Web Site Usability and Design

How Does Customer Anxiety Impact Conversion? As we continually test and tune our sites, significant gains get more and more difficult to achieve. Often we, as marketers, become focused on a small set of site attributes, such as a banner or button design, and satisfy ourselves with moderate incremental gains. It is the case however, that much greater gains are possible by recognizing the preconceptions and visual prejudices of customer prospects and match our sites to them in order to reduce purchase-related anxiety. MEC Labs has identified five essential elements to website conversion, which are brought together in the MEC Conversion Formula. Attention to each element is necessary for optimal performance. In this brief, we identify eight key ways to increase site conversion by reducing customer anxiety. Continue reading this article at: http://www.wingsdove.com/articles/article-use-anxiety-conversion.htm

8 Essential Ways to Reduce Customer Anxiety for Your Website

1. Testimonials. Use testimonials that specifically resolve customer anxiety or answer customer questions. For example, if prospective customers are worried about how long it will take a product to be delivered, include a testimonial that talks about how fast the customer received his order.

A word of caution: Use testimonials judiciously. Include only those that address specific sources of customer anxiety, and ensure that each testimonial is placed as close as possible to the step in the order process at which it is most relevant.  For example, use trustworthiness and customer service testimonials near the payment processing step and those about delivery speed close to the shipping information form.

Continue reading this article at:  http://www.wingsdove.com/articles/article-use-reduce-anxiety.htm