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Search Engine Optimization Articles:
 . . . Realistic SEO Expectations
 . . . 3-Page Search Engine Optimization Technique
 . . . 10 Tips for Getting Back-links to your Web Site
Web Design Articles:
 . . . 8 Tips to Create a Landing Page
 . . . 9 Ways to Improve a Bad Web Site Design
 . . . Top 10 Mistakes in Web Design

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Search Engine Optimization and Marketing

Realistic SEO Expectations

Those who've been in the SEO biz for a number of years know how much more competitive it is these days as compared to a few years ago. The number of web pages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters know just enough SEO to be dangerous. In the golden age of SEO, the vast majority of websites hadn't given a thought to the search engines, and when they did, it was only to place some keywords in their Meta tags. (Which, incidentally, didn't help then either.) Those were the days when anyone who knew even the slightest bit about SEO could easily rank highly in all the major search engines, with very little effort. Even competitive areas were doable with just a little more work than their non-competitive counterparts. Continue reading at  http://www.wingsdove.com/articles/article-seo-realistic-seo.htm

The 3-Page Search Engine Optimization Technique

Performing basic optimization to improve the rankings of a page in search results is not truly that difficult. Generic search engine friendly optimization techniques work well in most engines. When competition is fiercer, and many of your competitors have some level of search engine optimization too, things become harder.

At this point, the content needs to be better optimized for the particular algorithm than the competitors' content is - and this means choosing which algorithm (and search engine) you will attempt to match. One page cannot closely match different algorithms, and each of the major search engines has its own algorithm.
Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-3-pg-seo-tech.htm

Top 10 Tips for Getting Back-links to Your Website

Thinking of outsourcing your reciprocal linking? Think again. There are more benefits to linking than just getting links. Consider doing at least some work yourself.

First let's make a master list, all the usual ways we can think of to get quality, relevant links back to a website.

1. Fill out a form or email a webmaster, asking for a reciprocal link.
We'll assume for the purpose of clarity that we mean exchanging links to post to a traditional directory page.
Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-10-tips-backlinks.htm

Web Site Design and Usability

8 Tips To Create A Landing Page

Introduction
You need copy for your landing page but you're not sure where to start. First let's clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:  Continue reading this article at:  http://www.wingsdove.com/articles/articles-des-8-tips-landpages.htm