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          Oct - Nov - Dec, 2007
In This Issue

Announcements: Jon Van joins WingsDove, July Survey winner

Articles:
 . . . Revisited: The Art of SEO

 . . . Improving Your Web Site's Accessibility

 . . . Stanford's 10 Guidelines for Increased Web Credibility

Welcome New Clients:
www.dspguitarpicks.com
www.convertasquare.com - prefolded pocket squares.

New Web Site Launch:
www.UHSOC.org - Ukrainian Historical Society
www.LamonacaIron.com - Ornamental Iron Work & Iron Spiral Staircases and Staircase Kits.

Great Free Resources

An excellent free Keyword Suggestion Tool is available now from Wordtracker at http://freekeywords.wordtracker.com/.

At this time, there are no fees to register or maintain your enrollment in PayPal shops. If you accept PayPal as one of your payment options, you are elligible to be listed as a shop on the PayPal web site. PayPal Shops allows millions of PayPal members instant access to your website. Continue reading at: http://download.openoffice.org/2.2.1/index.html

Free Windows and Mac Games

More people are finding the value in computer gaming for stress relief, relaxation, or just plain fun. Of course, you can spend money on commercial games for your computer, but you can also find lots of good free games to play. Here are some great sources free computer games:
Free games for MS Windows at http://www.caiman.us - Caimen only provide games that are pure freeware, meaning they are free from adware and not limited demos or shareware. Free games for Mac at http://macgamesandmore.com/best_freeware.html

Over 2.3 million royalty-free stock images

Announcements

Welcom, Jon Van, who has joined WingsDove as Technical Consultant. Jon builds content management systems and custom ecommerce sites with user-friendly control panels for easy product maintenance, working primarily with Cold Fusion, .Net and ASP, a few of his many technical abilities. Jon recently added the video and video player on the home page of WingsDove client, www.shootingpartner.com and created templates the owner of www.makeityoursdear.com who wanted to completely maintain her own web site.

Judith K Pauly, owner of www.paulysoulstuff.com, is the random drawing winner for a gift card of choice from the July Web Design survey. She is thinking over which gift card she would like to have.

Look for more surveys in this newsletter in the very near future.

Web Site Launch  

The Ukrainian Hisorical Society

Founded in 2004, the Ukrainian Historical Society’s aim is to become a national repository for the Ukrainian community in North America, and provide historical information to the public at-large. One of our strategic goals is to engage and educate all sectors of the Ukrainian community about the importance of preserving its rich and vibrant history, and to offer quality programs and services that inform all those interested in the history of the Ukrainian immigration.

The Ukrainian Historical Society relies on individual support to carry out its mission. Membership includes subscription to our semi-annual newsletter, discounts on books, participatory programs and sponsored events. http://www.UHSOC.org

Search Engine Optimization and Marketing

Revisited: The Art of SEO

As much as Google "pretends" to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don't like us -- or rather, they don't like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.

Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. It's not a huge stretch to say that they may even downgrade the sites that they believe have been SEO'd.
Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-art-of-seo-rev.html

Web Site Launch  

Lamonaca Ornamental Iron & Iron Spiral Staircases

Lamonaca Ornamental Iron Works offers low cost wrought iron spiral staircases and galvanized steel spiral staircases for the developer, the homebuider and the homeowner – and does it by providing reliable service at affordable prices with beautiful results.

Our mission is to construct wrought iron spiral staircases that will not only last many lifetimes, but will also compliment the surrounding interior design or exterior landscape. Customer satisfaction is our greatest goal.

We strive to be on time, every time; and to work within your budget. We promise to deliver beautiful results backed by reliable service at affordable prices. www.LamonacaIron.com

Web Site Design

Improving Your Web Site's Accessibility

So, you followed the WAI guidelines from the W3C found at http://www.w3.org/wai and you hope your site is accessible to visially impaired visitors. Let's talk about some of the most elementary and easiest to understand aspects of a site that contribute to accessibility to users of assistive technology.

Be Explicit
Label Graphics and Images
First, did you label everything on your web site that isn't strictly text? In most cases, this means using alternative text to describe the function of the item. In HTML, you can provide alternative text for images by adding alt="your description of the image" within the image tag.
Continue reading this article at:  http://www.wingsdove.com/articles/article-design-access.html

Web Site Usability

Stanford's 10 Guidelines for Increased Web Credibility

Persuasion starts and ends with credibility. Some would say that the offer is the fundamental element. But if readers doubt your intentions or honesty, you might as well be offering free $100 bills and still failing to convert.

Credibility is everything.

That's why I found a 2002 report from the Stanford Persuasive Technology Lab so fascinating. Not only does it offer 10 Guidelines for increasing your website's credibility — and they're all solid guidelines. Better yet, you don't even have to read the report!

You can get the summary in this nice little slide show . . .


Mary Walilko
WingsDove Web Design Solutions
800.439.0270, ext. 702
Call now to discuss your web design needs