Articles:

- Changing URLS
- PPC Campaign Tips
- Why Should I Buy From You? How to Create a Strong
   Value Proposition
- Google grants: In-kind Advertising for Non-profit
   Organizations

Welcome New Clients:

www.plushpotions.com - bath & body products
www.completevehicle.com - auto accessories
www.ocaconstruction.com - Chicago construction
www.escentedcandle - scented candles
www.aggmenus.com - custom restaurant menus

New Web Site Launch:
www.orbenterprises.com - Sheet Metal Fabrication & Contract Assembly
www.asafehomecleaningservice.com - Chicago area environmentally safe home cleaning service

An excellent free Keyword Suggestion Tool is available now from Wordtracker at http://freekeywords.wordtracker.com/. This is a good tool to use to start keyword research. Consider the paid version when you are ready to dig deeper into your keyword list.

SEO Tip

Put too many links on a homepage, and you risk allowing its PageRank to become diluted. Consider using the Web Developer add-on for the Firefox broweser to count your links. Just select "view information" and then "view link information."

Next, decide what to do with nonessential links. In an approach known as "PageRank sculpting," two options are to either remove or nofollow them. The best candidates for these treatments include pages about terms and conditions, legal notices, privacy policies. Taking care of them may improve your SEO.
https://addons.mozilla.org/en-US/firefox/addon/60

ORB Enterprises

Web site: http://www.orbent.com

Industry: Chicago Sheet Metal Fabrication and Contract Assembly

Scope of Project: Search Engine Optimization with Web Site Design Modificatons. Optimization of content and internal link building.

Keywords: Sheet Metal Fabrication, Contract Assembly, PCB Design, PCB Assembly, PCB Manufacturing.

Articles: Search Engine Optimization and Marketing

It is a common misconception that keywords in URLs are somehow helpful to search engine rankings, when in reality, they have very little (if any) effect on rankings.

The reasons why people believe they help rankings are many, but generally center on a mixing up of cause and effect, as many people learning about SEO are apt to do.

For instance, when you do a keyword phrase search at Google, you will see your keywords bolded on the search engine results page, including keywords that appear in the URLs.

Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-urls.html

PPC Campaign Tips

Have you been wanting to start a PPC campaign but don't really know how to begin? Here are a few tips to get you started (or help you tweak an existing campaign).

Plan Your Campaign Architecture

Campaigns are easier to manage if you set them up correctly from the beginning with sound campaign architecture. We like to base our campaigns/ad groups around specific themes/categories. A straightforward example would be specific brands and products for a retail PPC client.

Continue reading this article at:  http://www.wingsdove.com/articles/articles-ppc-tips.html

Small Businesses & Non-Profits

Google grants: In-kind advertising for non-profit organizations

The Google Grants program supports organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online.

Continue reading this article at:  http://www.wingsdove.com/articles/articles-bus-googlegrants.html