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             April - June, 2008
In This Issue

Articles:
- No-Cost SEO Tools to Help You Increase Your Web site Traffic
- How to Make an Emotional Connection Through Your Copywriting
- Reciprocal Linking vs. Mutual Linking
- Marketing on a Startup Budget: 101 Free Offers and Coupons to
     Advertise Your New Site
- Top 10 Reasons a Web Site Fails to Perform

New Web Site Launch:
www.completevehicle.com - Complete Auto Accessories
www.ocaconstruction.com - Chicago Area Construction Company

VerticalResponse, Inc.

SEO Tips

At the SMX Conference in Seattle, Roger Montti, of MartiniBuster.com, covered how to find Dot edu links. He said this is the whitest hat type of link you can get and that nobody has gotten banned for having too many of these links (as far as he knows). The benefits of Dot edu links are mainly that they aren't usually in bad neighborhoods and that they house original, expert content. However there are drawbacks if focusing on just this segment alone. Drawbacks include that the page might not have many inbound links and not be crawled often and that the link page might look like a link farm without structure and content.

Roger gave the audience some Yahoo! Link Search commands to help find pages within the Dot edu sites that might provide links. The root of the command is: linkdomain:example.com site:.edu "links", where you can replace "links" with terms such as bookmarks, favorite sites, or your product or service.

Stephan Spencer of Netconcepts was up last and covered the continued importance of PageRank. His techniques include looking for sites that are one click away from Google. For example, try to get relevant links on sites that Google references. He also stresses the importance of varying your anchor text and redistributing your home page links to cover more of the site. A few tools that Stephan recommends include Internet Marketing Ninjas' Backlink Analysis Tools, SEOmoz's Back Link Analyzer tool, and SEO Book's Back Link Analyzer tool.

Web Site Launch  

Complete Vehicle Inc.

Web site: http://www.completevehicle.com

Industry: Wholesale Auto Accessories as well as Retail Auto Accessories

Scope of Project: Custom Web design. Basic optimization of content including beginning link building.

Keywords: Auto Accessories, Wholesale Auto Accessories, Aftermarket Auto Accessories.

Articles: Search Engine Optimization and Marketing

No-Cost SEO Tools to Help You Increase Your Website Traffic

SUMMARY: Want to improve your search marketing but don't have the money or the time? We talked to an expert who reveals 7 no-cost tools (plus one paid one) you can use to keep tabs on your competition, shorten research time and save money.

Includes plenty of SEO tips, descriptions and hotlinks. Plus, how to avoid the ones that aren’t worth your time.

The right SEO tools can work wonders for your search strategy. You can save time, effort and investment, not to mention improve your rankings. Several search tools are out there. Wil Reynolds, Founder, SEER Interactive, guides us on how to distinguish the helpful and free ones from the useless and costly ones. He discusses eight tools he uses daily. The best part? Most of them don’t cost a dime to use!

Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-no-cost-tools.htm


How to Make an Emotional Connection Through Your Copywriting

"But how do you do it?" That was a question I was asked by a prospective client the other day. Although he was a good writer, he was frustrated with trying to use the data he'd collected on his customers to make an emotional connection.

If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple. Let's use weight loss as an example.

Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-emotional-connection.htm


Reciprocal Linking vs. Mutual Linking

What's in it for the Visitor?

Some of the advice floating around regarding linking for your site can be pretty confusing, especially when it comes to reciprocal linking. Is it something you have to do? Can your site succeed without reciprocal links? Will you be penalized for reciprocal linking? There are so many conflicting theories . . . let's try to clear the subject up a little.

Continue reading this article at:  http://www.wingsdove.com/articles/article-seo-mutual-linking.htm

 

Web Site Launch  

OCA Construction Inc.

Web site: http://www.ocaconstruction.com

Industry: Construction: Schools, Retail and Commercial Buildings

Scope of Project: Logo Re-design, Custom Web Design.

Keywords: Chicago Construction Company.

Small Businesses & Non-Profits

Marketing on a Startup Budget: 101 Free Offers and Coupons to Advertise Your New Site

Many new companies find marketing a troubling conundrum: They need to spend money to bring in business, but they don't have that money without customers. The reality is that the majority of businesses won't have a fighting chance without some money for marketing, which will allow them to build up clients and grow a thriving company. Fortunately there are loads of inventive and inexpensive ways to create marketing programs on even the tiniest of budgets. Here are 101 Web sites that offer budget-conscious business owners the tools they need to publicize their company without going broke.

Continue reading this article at:  http://www.insidecrm.com/features/marketing-startup-budget-051208/


Top 10 Reasons a Web Site Fails to Perform

You've taken the time to finally build a website, and now it is online. Months go by. Maybe you get a few visitors now and again. Maybe you land on the search engines. Mostly though, it just sits there. Is the website you paid for pulling its weight?

A website is a tool and can be of significant help to your business. It can cut a lot of time you put into giving information to customers. It can answer questions and perform tasks for you. Find out where websites fail to perform and how you can figure out where to make it better.

Continue reading this article at:  http://www.wingsdove.com/articles/article-use-fail-perform.htm

 


Mary Walilko
WingsDove Web Design Solutions
Custom Small Business Web Design
Ecommerce Web Design
Optimized Web Design
800.439.0270, ext. 702
Contact me to discuss your web design & SEO needs