Articles:

- The Secret to Persuasive Design is in the Invitation
- How Poor Usability Can Kill Your Copy and Conversions
- Father of Link Building, Eric Ward, Reveals His Link Building Secrets
- 10 Ways To Build Keyword Rich Inbound Links
- SEO Is Not a Last-Ditch Effort

New Web Site Launch:
www.backthefup.com - Computer Backup Hardware and Software
www.dspguitarpicks.com - Unique Duo Sliding Guitar Pick
www.lavozhispana.biz - Latin American Musical Instruments
www.plushpotions.com - Bath and Body Products

Welcome New Clients:
www.acreativecard.com - custom photo invitations and cards
www.allfloodfire.com - flood damage repair and restoration
www.jillspapertales.com - custom stationery for kids

SEO Tip

Search engines can only read real text. How can you tell if the text is readable by the search engines? Real text can be highlighted on the Web page, text embedded in graphics cannot be highlighted. A Web site or Web page that is completely embedded in graphics, such as Flash or any static graphic such as .jpg, cannot be read and indexed by the search engines and almost impossible to optimize. Be sure to include real text on each page that contains the keywords and keyphrases related to your business.

Plush Potions

Web site: http://www.plushpotions.com
Industry: Beauty - Bath and Body Products
Scope of Project: Custom Web design with E-commerce. Search engine optimization of content including internal link building.
Keywords: Bath and Body Products: Body Bars, Body Lotion, Body Butter, Baby Bath and Body, Bath and Body for Kids, etc. -- all product categories are optimized.

Articles: Search Engine Optimization and Marketing

The Secret to Persuasive Design is in the Invitation

If a web site falls in the search engine forest, would anyone hear it?

If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my daughter. She doesn’t need search engines to find the site because they send her discount cards in the mail every month to lure her with 20% off or “Buy One, Get One Free” offers. They know she uses them and bribes mom to come to their store so she can talk me into buying more “Pink” sweatpants. Being price conscious, she searches online for deals and compares that with information from the catalog she gets in the mail.

Continue reading this article at:  http://cre8pc.com/blog/archives/693

Web Site Launch BacktheFup.com Web site: http://www.BacktheFup.com Industry:Computers - Computer Back-up Hardware and Software Scope of Project: Custom Web design with E-commerce. Basic search engine optimization of content. Keywords: Computer Back-up Hardware, Computer Back-up Software.

How Poor Usability Can Kill Your Copy and Conversion

It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example.

Continue reading this article at:  http://www.wingsdove.com/articles/article-use-kill-copy.html

La Voz Hispana

Web site: http://www.lavozhispana.biz
Industry: Music - Latin American Musical Instruments and Music
Scope of Project: Custom Web Design with E-commerce
Keywords: Latin American Musical Instruments.

10 Ways To Build Keyword Rich Inbound Links

Creating keyword rich content goes well beyond writing a few articles for your site. Search Engine Optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.

To rank well in search engine results you need to score well on both ‘on the page’ and ‘off the page’ factors. On the page factors are about what is on your own pages and therefore within your own control; off the page factors are the links from external websites to your own, and these are much more difficult to control.

Continue reading this article at:  http://www.wordtracker.com/academy/keyword-rich-links

Father of Link Building, Eric Ward, Reveals His Link Building Secrets

You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.

Continue reading this article at:  http://www.wordtracker.com/academy/eric-ward-link-building-masterclass